Case Study

BMW Munich: 60 percent fewer calls with WhatsApp service!

Find out how BMW’s Munich branch has easily automated its workshop customer service using WhatsApp.

Exclusive insights:

  • Challenges: high costs for call center and delayed communication processes
  • Concept and implementation: automated tracking system provides real-time vehicle service status, which customers can request 24/7 via WhatsApp
  • Success und KPIs: 3,800 requests per month, 80% automated responses, 90% recommendation rate

The number of callback requests has fallen massively. Phone calls about car status are at almost zero.

Albert Rösch, leader service, BMW in Munich

Download the free case study here