You are wondering about how to get more users into your WhatsApp service channel or service channels of other messaging apps? We’ve put together the most valuable tips & tricks for sustainable and successful user development.
Marketing and service via WhatsApp offers many advantages for both sides. While your customers are happy about a quick and easy way to contact you, you become more successful as a company while your effort decreases, the quality of your service increases and your customers end up happily ever after!
But how will you let them know about this new service channel? WhatsApp does not (yet) offer any advertising or promotion opportunities in the app directly. At the same time, however, the user must always write first – only after receiving a text from your customer, you as a company are allowed to respond (see also: GDPR & WhatsApp ). That means the challenge is to use external impulses or entry points so that existing or future customers can contact you via WhatsApp!
Entry points are needed so companies can start a conversation with their target group about WhatsApp and Co.
Four entry points for more WhatsApp service users:
👉Free Whitepaper “WhatsApp Business Entry Points and Marketing Activation”
Your WhatsApp service channel has exactly one number ! And you can keep your existing number when you become a customer of MessengerPeople – our Onboarding Service Team will be happy to help you get this number on board our WhatsApp service channel!
You should communicate your number EVERYWHERE .
Where is it that you have touchpoints with your (future) customers? Think for example of…
With Click-to-Chat , WhatsApp offers the possibility to directly link to WhatsApp. When the user clicks on that link, WhatsApp and a pre-defined message opens immediately.
Each WhatsApp number has its own web address (deep link). It consists of the web address, the number (your service number) and a pre-defined text (which can always be individual and can contain command words that start a chatbot , for example).
Try yourself, here is the link to our customer service channel: https://api.whatsapp.com/send?phone=4989416173170&text=Hi!%20%20I%20have%20a%20question%20regarding%20WhatsApp
You can use this link anywhere online!
I.e. use the link to display Facebook & Instagram ads or other ads, for example on Google. If a user clicks on the ad – the dialog starts immediately as described above.
or use the link for organic traffic at your own touchpoints, like:
The use of social media is basically a mix of “communicate your number” and “click-to-chat”. Here are some tips and examples.
You have a Facebook page? Connect WhatsApp with Facebook!
You can now not only integrate the Facebook Messenger button as a contact option on your Facebook page, but also link your Facebook page to your WhatsApp channel. You can find this neat feature in the settings of your Facebook page (note: the feature is not yet activated for all pages!)
This is the most simpe thing to do and yet many companies keep forgetting this step: Use your website! This is where most of your customers look for support, contact and further information.
MessengerPeople customers receive a so-called widget which you can embed on your website so that customers can contact you directly via messaging app. Use the widget as often and prominently as possible on your website!
The Live-to-Chat symbol is a relatively well-known way to get in touch with your visitors. With the messaging chip widget you get your users directly into your messaging service channel! The chat button can be placed anywhere on your site. However, in our experience it works best to place the button on the lower right side of the website.
WhatsApp does not offer any options for advertising. However, the user must always write first – only then may the company reply (see: DSGVO & WhatsApp). The company must therefore advertise their WhatsApp service externally so that existing or future customers contact them via WhatsApp!
📥 This infographic should help MessengerPeople customers to consider some points for generating more users (also available as a .pdf printable version for download )
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