Success story
How Orion Mall is increasing its revenue with a WhatsApp chatbot
In Bangalore, the Orion Mall at the Brigade Gateway Enclave has been an institution for ten years. It’s not only the city’s third-largest mall. It also ranks number one in the country when it comes to their marketing efforts.
Orion Mall has modernized the shopping experience by offering their visitors shopping, food, entertainment, and events.
However, in times of so many entertainment options, it’s hard for retailers to stand out with their offers. That’s why Orion Mall introduced Orion Genie , a WhatsApp chatbot that keeps visitors up to date with events at the mall and answers their most frequently asked questions.
Find out how the mall achieves to increase the number of visitors and the revenue of the stores and services by shifting their digital customer communication to WhatsApp!
Exclusive insights:
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Challenge
Increase retention rate of visitors -
Concept and implementation
Use the preferred channel of your target group and offer an engaging experience with a chatbot -
Successes
> 3.5k conversations per month
The experience with the chatbot is really good. Customers can get information with just a few clicks.
Rahul Malhotra
Head of Marketing
Brigade Group | Orion Mall
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